1. Why should a company internationalize?

Internationalization allows to expand the customer base, diversify risks, and access markets with greater growth potential. It offers opportunities for increased revenue, innovation, and competitiveness, reducing dependence on the domestic market.

2. What are the first steps to expand abroad?

It is necessary to start with a detailed market analysis to identify the most promising areas, evaluate the competition, and understand the needs of the target audience. Then, an entry strategy is defined (direct export, local distributors, joint venture, or opening a branch) and a consistent budget is planned.

3. How long does it take to enter a new market?

The timeframe varies depending on the complexity of the sector, local regulations, and the availability of resources. On average, a structured internationalization plan requires between 6 and 18 months to achieve the first concrete results.

4. Is it necessary to open a physical office in the target country?

Not always. In some markets, it is possible to operate through distributors or local partners. However, for regulated sectors or highly competitive markets, a physical presence may provide greater chances of success.

5. What risks does internationalization involve?

The main risks include political instability, regulatory barriers, cultural differences, currency exchange risks, and logistical issues. Careful planning and the support of expert consultants reduce the impact of these factors.

6. Which sectors are best suited for international expansion?

All sectors can benefit from internationalization, but effectiveness depends on local demand, the level of competition, and the company’s ability to adapt to the market. Some industries, such as agri-food, fashion, technology, and industrial supplies, traditionally offer good opportunities.

7. How can an internationalization project be financed?

Several options are available: public funds, non-repayable grants, soft loans, private investors, and strategic partnerships. The choice depends on the size of the project and its structure.

8. What is the role of digitalization in an international project?

Digitalization is a key accelerator: it allows companies to reach distant markets at lower costs, monitor performance in real time, and quickly adapt marketing strategies.